OF ADVERTISING FOR NEW CUSTOMERS
both a teacher and a private school owner, I always
look forward to the month of August because that
is when my ads for the fall registration season
is always exciting to hear that phone ring or have
students drop by. People see my ads and because
the fall school season was fast approaching, they
are receptive to my promotional material and very
often these ads would generate many new students.
not all ads were effective nor were all newspapers,
magazines or other venues the best place to advertise.
But when you start out in business, you are prepared
to try anything and everything to reach your prospective
customers and I was no exception.
advertising report goes into great detail as to how
I spent a small fortune on every kind of ad you can
think of. Boy was I a sucker for trying to get my
message out there. Aside from the usual types of advertising
you can think of, I also placed ads on placements
on college campuses, sandwich boards, flyers, coupon
giveaways, donations to local charity auctions, local
papers, college papers, weekly papers, monthly papers,
classified ads,display ads, ads in theatrical programs,
church bulletins, message boards in supermarkets,
etc. etc. etc.
27 years, I spent several hundred thousand dollars
on advertising and in the end only two types of
ads were really effective and consistently brought
me students day in and day out all year.
is what I discuss in my advertising report. What
worked, what sort of worked, and what cost me lots
of money with ZERO return. There were several of
discuss how to understand your student market and
how to advertise effectively to that market. I also
examine the best times of year when to spend your advertising
dollar. I detail how to save money by knowing when not to advertise because at certain times of the year, no-one is
going to bother reading your ads.
are many good ways of getting students besides advertising
and I discuss that too. Ideas such as referrals, cross
promotions with other businesses and even effective
usage of an outdoor and indoor sign.
I known in the beginning what I know now after 27
years of advertising hits and misses, I would have
been able to save my self tens of thousands of dollars
in wasted advertising expenses and used that money
to buy a new car, pay off my mortgage or put my children
see exactly what you will learn.